Wanderer UGC

Spiritual and holistic UGC, made by people who actually practice

Videos and photos for your brand from yoga teachers, sound healers, meditation and breathwork facilitators in the Wanderer network. Real people, using your product the way they would in their own practice.

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  • Practitioners who practice and teach
  • Women and men, from 25 to over 60
  • Tailored proposal, no commitment
  • AsiaAsiaYoga
  • AduaAduaEnergy Work
  • DariaDariaMeditation
  • AshantiAshantiSound Healing
  • LucinaLucinaSound Healing
  • IreneIreneMeditation
  • VirginiaVirginiaYoga
  • DeliaDeliaYoga
  • AdeleAdeleMeditation
  • MariaMariaYoga
  • BernadettaBernadettaYoga
  • EleonoraEleonoraSound Healing
  • MichelaMichelaCeremonies
  • TatianeTatianeYoga
  • AsiaAsiaCoaching
  • VivianaVivianaSound Healing
  • GiorgiaGiorgiaYoga
  • ElianaElianaReiki
  • UlisesUlisesHolistic Massage
  • AdrianfiliAdrianfiliShamanism
  • ArieleArieleYoga
  • IvanoIvanoShamanism
  • YogaYogaYoga
  • ElisaElisaYoga
  • AlessandraAlessandraShamanism
  • AduadamicoAduadamicoEnergy Work
  • BiodanzaBiodanzaYoga
  • FedericaFedericaYoga
  • PaolaPaolaMeditation
  • VeronicaVeronicaEnergy Work
  • CostanzaCostanzaDivination
  • ChiaraChiaraYoga
  • MariaMariaYoga
  • DavideDavideReiki
  • NadineNadineMeditation
  • FabioFabioYoga
  • KaeleKaeleSound Healing
  • FrancescaFrancescaYoga
  • GiuseppeGiuseppeYoga
  • AnnaAnnaAstrology
  • Albafancini.naturopataAlbafancini.naturopataTemazcal
  • CarlosCarlosEnergy Work
  • GiusiGiusiEnergy Work
  • prempremShamanism
  • YariYariSound Healing
  • FrancescoFrancescoMeditation
  • AmbraAmbraCoaching
  • NiravaNiravaMeditation
  • AlbertoAlbertoMeditation
  • JonidaJonidaEnergy Work
  • CandelaCandelaDivination
  • LauraLauraShamanism
  • IlariaIlariaReiki
  • LaLaMeditation
  • CarolinaCarolinaMeditation
  • AlessandraAlessandraCeremonies
  • ChiaraChiaraYoga
  • KlaraKlaraYoga
  • RobertaRobertaYoga
  • BuenaBuenaYoga
  • GiuliaGiuliaCoaching
  • FrancescoFrancescoCoaching
  • SaraSaraYoga
  • RadaRadaEnergy Work
  • SusannaSusannaSound Healing
  • ElenaElenaMeditation
  • LuanaLuanaShamanism
  • ChiaraChiaraHolistic Massage
  • PatriziaPatriziaMeditation
  • EleonoraEleonoraYoga
  • AlexandraAlexandraYoga
  • ChiaraChiaraMeditation
  • LeLeShamanism
  • SaraSaraYoga
  • AlexandraAlexandraReiki
  • LiviaLiviaCoaching
  • LadyMLadyMYoga
  • DavideDavideReiki
  • VipalVipalMeditation
  • DalilaDalilaReiki
  • ElisabettaElisabettaDivination
  • NinaNinaMeditation
  • CentromindfulnesspalermoCentromindfulnesspalermoMeditation
  • SukhbirSukhbirMeditation
  • ErikaErikaEnergy Work
  • AnahitAnahitSound Healing
  • DamianoDamianoSacred Dance
  • LucaLucaEnergy Work
  • SaraiSaraiCeremonies
  • FrancescaFrancescaDivination
  • MargheritaMargheritaEnergy Work
  • SamanthaSamanthaYoga
  • BiancaBiancaTemazcal
  • MichelaMichelaYoga
  • LauraLauraYoga
  • ElyElyMeditation
  • SpazioSpazioMeditation
  • ClaudiaClaudiaShamanism
  • TucanoTucanoMeditation
  • FilippoFilippoSacred Dance
  • AndreaAndreaMeditation
  • DinamikclubDinamikclubYoga
  • LuisaLuisaYoga
  • SonoSonoSound Healing
  • RobertaRobertaDivination
  • MartaMartaCoaching
  • KrystianaKrystianaYoga
  • LuciaLuciaMeditation
  • MihaelaMihaelaMeditation
  • LauraLauraMeditation
  • Gioaloisi56Gioaloisi56Meditation
  • VincenzoVincenzoEnergy Work
  • Dapontelia0Dapontelia0Reiki
  • TamaraTamaraDivination
  • JessicaJessicaEnergy Work
  • AngelaAngelaYoga
  • EdoardoEdoardoYoga
  • MichaelaMichaelaEnergy Work
  • SupriyaSupriyaTantra
  • AnnascoltaAnnascoltaCoaching
  • NancyNancyHolistic Massage

163 practitioners in the Wanderer network. These are some of the practitioners in our network. For every brief we suggest the profiles that fit your product best.

Finding credible UGC for a spiritual brand is hard

Most UGC creators do a bit of everything: a face cream today, a delivery app tomorrow. With a yoga mat, a singing bowl or ceremonial cacao you can tell straight away who doesn't practice. The gestures are unsure, the words are generic, and your audience, who does practice, notices.

With Wanderer you work with people who practice

Wanderer is the platform for holistic and spiritual practitioners in Italy. Thanks to this network we can offer you quality content made by people who really practice yoga, meditation, sound healing, breathwork and many other disciplines, in the places where they practice.

  • People who practice

    Teachers, facilitators and practitioners with a public Wanderer profile, where you can see their practices and their events.

  • The right language

    They can explain a pranayama, a gong bath or a guided meditation without clichés, in the words of someone who lives it.

  • Real settings

    The room where they teach, their studio, a meadow, their home: no fake sets, your product inside a real practice.

  • Different faces

    Women and men of every age, from 25 to over 60, to speak to the audience you actually have.

UGC creators by age, practice and language

Pick the cards you're interested in: we bring them into your request and suggest the practitioners who match.

Age range
Faces
Content language
Practices

What you can ask us for

The formats wellness brands ask for most. They can be combined in one project.

  • 01

    UGC video ads

    Vertical videos for TikTok, Reels and Meta Ads: a hook in the first seconds, the product in use, a clear close.

  • 02

    Reviews and unboxing

    The practitioner opens your product, tries it and shares what they think, in their own words.

  • 03

    Tutorials and routines

    How the product fits into a practice: a yoga sequence, a meditation, a sound session.

  • 04

    Talking-head testimonials

    A face speaking to camera about why your product has a place in their practice.

  • 05

    Product photos in use

    Natural-light shots in the places where they practice, for your store, social media and newsletters.

  • 06

    Content for your channels

    Material for your brand profile, website and email campaigns, not only for ads.

Request a proposal

Usage rights and add-ons

Everything you need to run UGC in your campaigns. Choose it in the brief and we put it in writing in the quote.

Usage rights

Organic usage
Posting on your brand channels: social profiles, website, product pages and newsletters.
Paid usage in ads
The content in paid campaigns on Meta, TikTok, YouTube and Google, for the agreed period.
Whitelisting and Spark Ads
Ads run from the practitioner's own profile: Spark Ads on TikTok, partnership ads on Instagram and Facebook. Only if the practitioner agrees.
Licence length
3, 6 or 12 months, or with no end date: chosen to fit the campaign.
Category exclusivity
For an agreed period the practitioner doesn't create content for competing brands.

Production add-ons

Green screen
The practitioner talks in front of your website, a review or an app screenshot: the classic format for e-commerce and apps.
Hook variations
Several different openings for the same video, so your ads can test which one works best.
Raw footage
All the original takes, unedited, so you can cut new versions yourself.
Editing and captions
Edited videos with captions, ready to upload, or just the footage: your call.
Voiceover
The practitioner's voice over footage of the product or the practice.
Every platform format
9:16 for Reels, TikTok and Shorts, 4:5 and 1:1 for feed and ads.

UGC by practice

Every practice has its own gestures, objects and words. Here is what someone who really practices it can film for your brand.

Yoga UGC

Yoga teachers using your mat, blocks or activewear inside a real sequence: hatha, vinyasa, yin, kundalini.

Meditation UGC

Meditation facilitators showing your cushion, incense, candle or app during a guided meditation.

Sound healing UGC

Sound healers with singing bowls, gongs and drums: videos made to be heard, ideal for instruments and sound apps.

Breathwork UGC

Breathwork facilitators explaining a breathing technique and showing your product in a morning or evening routine.

Reiki and energy work UGC

Reiki and energy work practitioners for crystals, essential oils, room sprays and ritual objects.

Cacao and ceremony UGC

Cacao ceremony facilitators for ceremonial cacao, teas and herbal blends: the preparation, the ritual, the shared moment.

Astrology and tarot UGC

Astrologers and tarot readers for decks, oracles, books and astrology apps, explained by people who use them every day.

Dance and movement UGC

Sacred dance and ecstatic dance practitioners for activewear, playlists, headphones and everything that goes with movement.

Which brands

We work with brands that speak to people who practice, or who want to start.

  • Yoga mats, clothing and accessories
  • Incense, candles and essential oils
  • Crystals, jewellery and ritual objects
  • Singing bowls, gongs and instruments
  • Teas, herbal blends and ceremonial cacao
  • Natural cosmetics
  • Meditation and wellbeing apps
  • Books, cards and oracles
  • Retreats, centres and holistic venues

How it works

  1. 1

    Send us the brief

    Product, goal, formats, how many pieces you need, and the ages and faces you're looking for.

  2. 2

    We suggest profiles

    We pick practitioners from the network who fit the practice and your audience. You choose who to work with.

  3. 3

    Filming

    The practitioner films with your product, in their own setting, following the agreed brief.

  4. 4

    You get the content

    Files ready for your channels, with usage rights agreed in writing before work starts.

Tell us about your brand

For now we work on request: fill in the form and a person from the team replies with suggested profiles and a quote. Free, with no commitment.

For an accurate proposal, include

  • The product and a link to your website
  • Formats and number of pieces
  • The ages and faces you're looking for
  • When you need them and where you'll use them

Prefer email? Write to support@wanderer.live.

What content do you need?

Your selection

Edit filters

No filters chosen: we'll suggest the best-fitting profiles.

Rights and add-ons

We only use your details to reply to this request. Privacy

Spiritual UGC: frequently asked questions

What is spiritual UGC?
It is user-generated content (UGC) for a brand in the spiritual, holistic or wellness space: a video, photo or review made by a real person who practices, with the product used inside a real practice such as a yoga session, a meditation or a gong bath.
Where can I find UGC creators for a yoga or meditation brand?
Wanderer (wanderer.live) connects spiritual, holistic and wellness brands with practitioners from its network who practice and teach yoga, meditation, sound healing, breathwork and other disciplines. Fill in the brief at wanderer.live/en/ugc and we suggest the right profiles.
Who are the creators?
They are holistic and spiritual practitioners from the Wanderer network: yoga teachers, meditation and breathwork facilitators, sound healers and practitioners of other disciplines, each with a public Wanderer profile. Women and men in every age range: 25-35, 35-45, 45-60 and over 60.
Why not use a generalist UGC creator?
Because people who buy spiritual or holistic products usually practice, and they recognise straight away someone who doesn't. A practitioner knows how to hold a singing bowl, how to set up a posture and which words to use, so the content feels credible to your audience.
How much does UGC cost?
It depends on the number and type of pieces, video length, number of practitioners and usage rights. After the brief we send you a tailored quote, free and with no commitment.
Can I use the content in ads?
Yes, if it is part of the agreement. Where you'll use the content (ads, profile, website, email) and for how long is agreed in writing before filming. Posting from the practitioner's own profile is also agreed with them, case by case.
Do I need to ship the product?
For a physical product, yes: you ship it to the chosen practitioner, who uses it in their practice. For an app, a course or a digital service nothing needs to be shipped.
How long does it take?
It depends on the number of pieces, the formats and shipping. Tell us in the brief when you need the content and we'll let you know straight away whether the timing is realistic.
Which languages can the content be in?
Yes: you can ask for content in English, Italian, Spanish or Portuguese. Pick the language in the filters or write it in the brief and we suggest practitioners who speak it.
Is there a platform where I pick creators?
Not yet: for now we work on request. You fill in the form, a person from the team replies with suggested profiles and you shape the project together.
I'm a practitioner: can I create content for brands?
Yes. Write to us with the link to your Wanderer profile and the practices you offer: when a brief comes in that suits you, we'll get in touch.
What are whitelisting and Spark Ads?
They are ads that run from the creator's profile instead of the brand's: on TikTok they are called Spark Ads, on Instagram and Facebook partnership ads. They often perform better because they look like a real post. With Wanderer you can ask for them, if the practitioner agrees, and the length and terms are set in the quote.
What is a green screen UGC video?
It is a video where the creator talks in front of a background image: the brand's website, a review, an app screenshot. It is one of the most used formats for e-commerce and app ads, and you can ask Wanderer practitioners for it too.
What are UGC usage rights?
They are the terms under which a brand can use the content: where (organic channels, paid ads, website), for how long (for example 3, 6 or 12 months, or with no end date) and with what exclusivity. With Wanderer you choose them in the brief and they are put in writing before filming.

Your product, in the hands of people who practice

Send us the brief: we'll reply with suitable profiles and a quote, with no commitment.

Request a proposal

Are you a practitioner who wants to create content for brands? Email us. See every practitioner in the network